“…research increasingly shows that the number of individuals donating money is shrinking.” That startling statement comes from a leading non-profit think tank on charitable giving. The quote here is speaking of all charitable giving including giving to churches. Yet the impact on fewer donors is perhaps nowhere more clearly demonstrated than in the Church. The same study found this about giving to Religion.
“While overall giving to religion continues to receive the majority of giving year over year, it has declined as a share of giving to all organizations since the early 1980’s. Moving from 54.8% of all giving in 1979 to 31.4% in 2019.”
The decline in individuals giving to the church according to a leading analyst of church giving will result in a nearly 50% decline in giving in less than 30 years!
Every church has a Churn Rate when it comes to donors. The typical church loses around 15% of their donors every year. Some of that loss is due to death, transfers, etc. Like attendance, where there is a back door out of your church, donations also walk out that back door. To offset that you must continually be adding to your donor pool increasing new givers weekly. If you fail to do that then the number of individuals donating money to your church shrinks.
If the number of individuals donating money is shrinking is there a way to increase donors? Yes! At Gyve we have found the easiest way to increase givers is through our Round Up Giving options.
Our Round-Up giving app is precisely the tool you need to start people on the generosity journey! Donors can download an app onto their phone and designate where they want their rounded-up dollars sent. Once donors sign up, they simply make purchases with accounts connected to round-up giving, and Gyve does the rest. Every transaction rounds to the nearest dollar, and Gyve collects the difference for donation. When the round-up change collects to $20, Gyve processes the donation and sends the round-up gift to the pre-selected church or charity.
Dave Dummitt, one of the founders of Gyve and the pastor at Willow Creek Community Church, had this to say about Round-Up giving,
“Round-Up is where our whole Gyve platform started. We encouraged people to designate our church as the charity receiving their round-up money. Rather than just use that for extra money, we began to give that money away outside the church. Then on weekends, we would report back on what Round-Up giving was accomplishing. We would then say if you would like to help us do more good in our community, then take your first step in generosity by signing up.”
Does it work? Again, let’s hear from Dave,
“What we found is that we were seeing 3 times the amount of first-time givers signing up each month than on our regular app. With Round-Up, there is a much more motivational reason for people to sign up. Then once people sign up, it is much easier for them to begin their generosity journey. Spare change is not going to fuel the vision for your church. Yet by making it easy to use and by showing people the impact of their spare change, we are helping people take that crucial first step in generosity.”
On average, it takes just 74 days from when a person signs up for Round-Up to when they make their first donation to a church! Round-Up teaches them the joy of generosity which makes it easier for them to then transfer that newfound joy to your offering. The Round-Up App shows that the easier you make it for people to give the more likely they will do just that, give!
Round-Up Giving is the easiest way to increase givers! Contact us today to find out how Round-Up giving can increase giving at your church.
Mark Brooks – The Stewardship Coach