INSPIRE your people.

A generous church has a compelling vision.

A generous church has a clear and compelling vision that is regularly communicated to its people. Whether your church is in a fundraising campaign, or you are maintaining your operating and outreach budgets, people must know where their contributions are going and why. Before you can call people to sacrifice financially, you first must give them a vision worth the sacrifice.

Your vision cannot be about what you are doing. In the book The Generosity Tsunami, Phil Ling says,

“What you are doing is not a vision – it’s a strategy to fulfill your vision. If your vision is building an expansion to your facility it probably won’t inspire true generosity because the focus is the what instead of the why… Our vision must be clear to give potential donors a clear understanding of not only the project, but why the project matters…. Our vision must be clear to meet the questions and give potential donors a clear understanding of, not only the project, but why the project matters. If the vision should be clear, it should also be crisp… Your vision should be concise. Not only should your vision be clear and crisp, but most importantly it has to be compelling. Does it connect with the heart? Is there a reason why I should buy in?”

Your people need to understand why their donations matter.

This post is part of our INSPIRE: Series. For more posts on this topic, please visit our Articles page.

Gyve is an online and mobile giving platform on a mission to help churches build a culture of generosity.

The Gyve system meets people where they are in their generosity journey and helps create environments to encourage movement and spark the spiritual growth required to shift the giving perspective.

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About the Author

Morgan Mudge

Director of Operations at Gyve

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