The Basics of a Digital Giving Strategy The Right Plans Morgan Mudge My friend Mark Brooks has a saying, “If you don’t have a plan, you are planning on failure.” One of the biggest mistakes churches make with their digital giving strategy is a lack of any coordinated plan of action. A few weeks ago,...
The Basics of a Digital Giving Strategy The Right Strategy Morgan Mudge You will probably always remember 2020 as the year of COVID and lockdowns. In my family, we have one 2020 memory that was very special to us. My son, Eli, bagged his first deer. Eli’s hunting success that day didn’t just happen. We...
The Basics of a Digital Giving Strategy The Right Tools Morgan Mudge The legendary NFL coach Vince Lombardi is famous for leading the Green Bay Packers to dominate professional football in the 1960s. The Packers, under his leadership, won the first two Super Bowls. Yet in the 1960 title game, the Packers squandered a lead...
The trend is your friend. I started my career in finance, and that phrase was pounded into my head. If you are unfamiliar with the term, it is used primarily in gauging the direction of the Stock Market. Investors look for existing trends believing they will likely continue, thus making any buy or sell more...
The following post written by Morgan Mudge was released in The Generosity Journal. In 2020 online giving to charities increased by 21%, according to a newly released study entitled, “Using 2020 Data to Transform Your Strategy.” 1 I doubt this information is a surprise. Many of you reading this saw your online giving increase by...
I have seen churches make two major mistakes when it comes to online giving. Back in the day when we met on site and passed buckets, baskets, and plates by our attendees, this was not a problem. Then along came COVID-19. Now we are dependent upon our online giving to keep the proverbial offering plate...
A few years ago, a pastor asked me, “What trends do you see impacting the church in the future?” I held up my iPhone and said, “This.” The pastor was aghast at the answer. Does anyone doubt now the impact of mobile devices? Then consider this 95% of all Americans own a cell phone 250 million smartphones exist in...
The Come From Behind Series This is the third in a series of posts on developing a come from behind giving strategy. What Are the Goals of a Come From Behind Giving Strategy? The question, what are the goals of a come from behind giving strategy might seem silly to ask. Isn’t it to see an...
Surviving the COVID19 crisis depends upon knowing and avoiding the 8 top mistakes churches make in online giving. Some of you reading this have not held an on-campus service since March. Those that are starting to re-open are seeing numbers far below normal. For most churches in America, the only way they are keeping afloat...
How is giving at your church? I ask that question of every church leader I talk to today. Frankly, the results are a mixed bag. A few churches have actually seen giving increase. Most churches however have seen some percentage of decline. I’m guessing since you are reading this that you are in that category. ...
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