The following post written by Morgan Mudge was released in The Generosity Journal. In 2020 online giving to charities increased by 21%, according to a newly released study entitled, “Using 2020 Data to Transform Your Strategy.” 1 I doubt this information is a surprise. Many of you reading this saw your online giving increase by...
I have seen churches make two major mistakes when it comes to online giving. Back in the day when we met on site and passed buckets, baskets, and plates by our attendees, this was not a problem. Then along came COVID-19. Now we are dependent upon our online giving to keep the proverbial offering plate...
A few years ago, a pastor asked me, “What trends do you see impacting the church in the future?” I held up my iPhone and said, “This.” The pastor was aghast at the answer. Does anyone doubt now the impact of mobile devices? Then consider this 95% of all Americans own a cell phone 250 million smartphones exist in...
The Come From Behind Series This is the third in a series of posts on developing a come from behind giving strategy. What Are the Goals of a Come From Behind Giving Strategy? The question, what are the goals of a come from behind giving strategy might seem silly to ask. Isn’t it to see an...
Surviving the COVID19 crisis depends upon knowing and avoiding the 8 top mistakes churches make in online giving. Some of you reading this have not held an on-campus service since March. Those that are starting to re-open are seeing numbers far below normal. For most churches in America, the only way they are keeping afloat...
How is giving at your church? I ask that question of every church leader I talk to today. Frankly, the results are a mixed bag. A few churches have actually seen giving increase. Most churches however have seen some percentage of decline. I’m guessing since you are reading this that you are in that category. ...
“COVID19 Engagement and the Impact on Giving” Attendance Versus Engagement – The New Normal? “We had over 8,000 people watch our services through our live stream!” “We are connecting with more people during the lockdown than we ever have before!” Have you heard comments like that? Have you said that? My question is, how do...
The Round-Up Giving Strategy How One Simple Tool Will Help You Attract New Givers This is the first in a series on how to increase new givers using the Round Up Giving App. What if there was one simple tool that would help you attract new givers? One of our goals at Gyve is to...
The Digital Giving Strategy Creating a Culture of Gratitude By Saying Thank You This is the fourth in a series of posts; all directed to help you create a Digital Giving Strategy. Several years ago, I read a book by Florence Littauer, entitled, “It Takes So Little to be Above Average.” The title says it...
The Digital Giving Strategy The Importance of Giving Analytics This is the third in a series of posts; all directed to help you create a Digital Giving Strategy. Have you noticed that everyone has suddenly discovered the importance of giving analytics? If you are like me, your inbox regularly receives messages from companies wanting...
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