This December 1st there will be a world-wide generosity event called, #GivingTuesday.  This primarily online giving event can help your church while you help others!

#GivingTuesday started in 2012 and is a push led by non-profits to use the first Tuesday after Thanksgiving as a means of garnering financial support for their work. Up to now, it has been a mostly non-profit driven event.  It’s driven by online giving which of course is our specialty.  We want to help you help others but also show you how churches can use this time as a means of generating new donors.  My position is that non-profits will be reaching out to your members about making charitable donations to their ministries. Why shouldn’t we make similar appeals?

Let’s start first with a few, #GivingTuesday keys to success – Here are a few keys to consider:

  1. Make the offering about a cause outside your church.
  2. Give all the money away to that cause.
  3. Develop a plan of action for #GivingTuesday and work your plan.  Download our plan, The 2020 #GivingTuesday Playbook

The key for a church is to give away the money you collect on #GivingTuesday to some worthy charity, mission, or ministry.

Here is my list of why you should consider #GivingTuesday.  #GivingTuesday Benefits for your church – 

  1. You give members a unique opportunity to express their generosity as a part of the worldwide #GivingTuesday movement.
  2. It shows the compassionate side of your church.
  3. It allows you to show an outward focus.
  4. It allows you to connect with your community.
  5. It allows your church to model generosity.
  6. It gives your church incredible PR at a time when we desperately need it.
  7. It gives you a chance to attract new donors.

My strategy for churches utilizing #GivingTuesday is to attract new donors. I want them to give once and then give again and again.  Before anyone consistently gives to your church, they must give that first gift. Let’s consider how to use #GivingTuesday to gain first-time donors.

Is your back door wider than your front door?  Most churches average losing around 15% of their donors every year.  We expect that average to rise significantly in 2020.  Add to this the fact that our key donor base is aging shows why you need to be thinking about how you can add new donors.  One tool at our disposal is #GivingTuesday.

From your perspective, it is important to know that the donors you have today will not be with you forever. So, we must think of ways to motivate new donors to support the work we are doing. One key way is through special offerings like #GivingTuesday.  #GivingTuesday can help your church while you help others!

Mark Brooks – The Stewardship Coach

Get a FREE copy of our new 2020 #GivingTuesday guide here The 2020 #GivingTuesday Playbook

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